Privacy Policy
Impactful Product Partners, LLC · Effective Date: June 2026
1. Introduction
Impactful Product Partners, LLC (“IPP,” “we,” “us,” or “our”) is committed to handling information responsibly. This Privacy Policy describes what information we collect, how we use it, with whom we share it, and the choices available to you. It applies to our public website at impactfulproductpartners.com and our tool application at app.impactfulproductpartners.com (collectively, the “Services”).
California residents should also review Section 10 of this policy, which describes rights available under California law.
Please read this policy carefully. By using the Services, you acknowledge the practices described here.
2. Information We Collect
2.1 Information You Provide
When you create an account, purchase a subscription, or register for a certification program, we collect:
- Name and email address
- Organization name and billing address
- Payment information (processed by our payment processor; IPP does not store full card numbers)
- Professional information you choose to provide, such as job title or industry
- Content you create within the tool application, including capability maps, objectives, backlogs, and other artifacts
When you contact us for support or with a question, we collect the content of your communication and any information you include.
2.2 Information Collected Automatically — Public Website
When you visit our public website (impactfulproductpartners.com), we collect information about your visit through third-party analytics services. This includes pages visited, time spent on pages, referring URLs, device type, browser type, and approximate geographic location derived from your IP address.
We also use a behavioral analytics service on the public website that records session activity, including mouse movements, clicks, and scrolling behavior, to help us understand how visitors navigate the site and where they encounter difficulty. This session recording applies only to the public, unauthenticated website. It is not used in the authenticated tool application.
We use cookies and similar technologies on the public website to support these analytics functions. You may adjust cookie preferences through your browser settings, though doing so may affect certain site functionality.
2.3 Information Collected Automatically — Tool Application
Within the authenticated tool application (app.impactfulproductpartners.com), we collect event-level data about how features are used — for example, which tools are accessed, how frequently, and at what stages of a workflow. This data is used to understand utilization patterns, improve the tools, and support our internal quality systems.
We do not conduct session recording or behavioral capture within the authenticated tool application. We do not share individually identifiable usage data from the tool application with third-party analytics providers.
2.4 Information from Third Parties
When you complete a payment, our payment processor provides us with transaction confirmation, subscription status, and billing information necessary to manage your account. We do not receive your full payment card details.
3. How We Use Information
We use the information we collect to:
- Create and manage your account and subscription
- Process payments and send transaction confirmations and receipts
- Provide access to the Services appropriate to your subscription level and certification status
- Send service communications, including renewal reminders, seat assignment notifications, and certification exam results
- Respond to support requests and inquiries
- Analyze usage of the public website and tool application to improve the Services
- Maintain the security and integrity of the Services
- Comply with legal obligations
3.1 Qualitative Feedback and Scoring
Certain features of the tool application provide qualitative feedback on product management artifacts you submit. This feedback is generated by proprietary logic-based systems that process your inputs, apply the IPP framework, and produce structured assessments. These systems may learn from new data and adjust their behavior over time. Their outputs are assessments of artifact quality against the IPP framework — they are not decisions about individuals.
3.2 Authorship and Event Records
Authorship of artifacts is recorded in system event logs at the time of creation or modification. These records are maintained indefinitely as part of the organizational data record and are not modified or removed when a user’s account access is revoked. This ensures the integrity of your organization’s artifact history.
3.3 Aggregate and De-identified Data
IPP may use de-identified and aggregated data derived from use of the Services to improve its methodologies, calibrate its systems, and develop benchmark data for use within the platform. This data does not identify individual users or organizations.
4. Data Ownership and Organizational Scope
All data entered into the tool application is stored within IPP’s systems. Organizational data — including all artifacts created by users within an organizational account — is accessible to all active users within that organization, regardless of who created the content. Access to organizational data is controlled by the organization’s account administrators.
IPP retains ownership of the platform and its infrastructure. The content you create belongs to you and your organization subject to the rights described in the Terms of Service. IPP does not sell your content or use your individually identifiable content to train external artificial intelligence systems.
5. How We Share Information
IPP does not sell personal information. We share information only in the following circumstances:
5.1 Service Providers
We share information with third-party service providers who perform functions on our behalf, including payment processing, cloud infrastructure, email delivery, and authentication services. These providers are contractually obligated to use your information only as directed by IPP and to maintain appropriate security practices.
5.2 Analytics — Public Website Only
We share visitor data from our public website with third-party analytics providers to support the analytics functions described in Section 2.2. This sharing applies only to the public website and is subject to those providers’ own privacy practices. It does not apply to data from the authenticated tool application.
5.3 Legal Requirements
We may disclose information if required to do so by law, court order, or governmental authority, or if we believe in good faith that disclosure is necessary to protect the rights, property, or safety of IPP, our users, or the public.
5.4 Business Transfers
In the event of a merger, acquisition, or sale of all or substantially all of IPP’s assets, your information may be transferred as part of that transaction. We will provide notice of any such transfer and any material changes to this policy that result from it.
6. Data Retention
We retain your account and subscription information for as long as your account is active and for a reasonable period thereafter to fulfill legal and business obligations. Content you create within the tool application is retained as part of the organizational record and is not deleted upon individual user deactivation.
If you close your organizational account, your data is retained for a period sufficient to comply with legal requirements and then deleted or de-identified, unless a longer retention period is required by law.
You may request deletion of your personal information by contacting us at support@impactfulproductpartners.com. We will honor deletion requests subject to our legal obligations and legitimate business needs, including the integrity of organizational artifact records.
7. Security
We implement reasonable technical and organizational measures to protect your information against unauthorized access, disclosure, alteration, and destruction. These measures include encrypted data transmission, access controls, and authentication requirements for the tool application.
No security system is impenetrable. We cannot guarantee the absolute security of your information, and we encourage you to use strong, unique passwords and to notify us promptly of any suspected unauthorized access.
In the event of a data breach affecting California residents, we will provide notification within the timeframes required by California law.
8. Children’s Privacy
The Services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from minors. If we become aware that we have collected information from a minor, we will delete it promptly. If you believe a minor has provided us with information, please contact us at support@impactfulproductpartners.com.
9. Your Choices and Rights
9.1 Account Information
You may update your account information at any time through the account settings in the tool application or by contacting us at support@impactfulproductpartners.com.
9.2 Communications
You may opt out of non-essential communications by following the unsubscribe instructions in any email we send or by contacting us directly. You cannot opt out of service communications that are necessary to administer your account, such as renewal notices and transaction receipts.
9.3 Cookies
You may manage cookie preferences through your browser settings. Opting out of analytics cookies on the public website will limit our ability to understand how visitors use the site but will not affect your access to any content.
10. California Privacy Rights (CCPA/CPRA)
This section applies to residents of California and supplements the rest of this policy.
10.1 Categories of Personal Information Collected
In the preceding 12 months, we have collected the following categories of personal information as defined under California law:
| Category | Examples | Collected |
|---|---|---|
| Identifiers | Name, email address, IP address, account ID | Yes |
| Commercial information | Subscription history, payment records, certification purchases | Yes |
| Internet or network activity | Pages visited on public website, session recordings on public website, feature usage events in tool application | Yes |
| Professional or employment-related | Job title, organization name, professional context provided voluntarily | Yes |
| Inferences drawn | Usage patterns, feature adoption signals derived from event data | Yes |
We do not collect sensitive personal information as defined by CPRA (such as Social Security numbers, financial account credentials, precise geolocation, or biometric data).
10.2 Sources of Personal Information
We collect personal information directly from you when you use the Services, automatically when you visit our website or use the tool application, and from our payment processor in connection with subscription transactions.
10.3 Business or Commercial Purposes for Collection
We collect personal information for the purposes described in Section 3 of this policy, including providing and improving the Services, processing transactions, sending service communications, and maintaining security.
10.4 Categories of Third Parties with Whom We Share Personal Information
We share personal information with service providers who assist in operating the Services (cloud infrastructure, payment processing, email delivery, authentication). We share public website visitor data with analytics service providers as described in Section 5.2. We do not sell personal information. We do not share personal information for cross-context behavioral advertising purposes.
10.5 Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, to provide the Services, and to comply with our legal obligations. Account information is retained while your account is active and for a reasonable period thereafter. Public website analytics data is retained subject to the applicable third-party provider’s retention policies.
10.6 Your California Rights
As a California resident, you have the following rights regarding your personal information:
Right to Know. You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purposes for collection, and the categories of third parties with whom we share it.
Right to Delete. You may request deletion of personal information we have collected from you, subject to certain exceptions, including information necessary to complete a transaction, maintain the security of the Services, comply with a legal obligation, or preserve the integrity of organizational artifact records as described in Section 6.
Right to Correct. You may request correction of inaccurate personal information we maintain about you.
Right to Opt Out of Sale or Sharing. IPP does not sell personal information and does not share personal information for cross-context behavioral advertising. No opt-out mechanism for sale or sharing is required because these activities do not occur.
Right to Non-Discrimination. We will not discriminate against you for exercising any of your California privacy rights. Exercising these rights will not affect your ability to access the Services or the price or quality of the Services you receive.
10.7 How to Submit a Request
To exercise any of the rights described above, contact us at:
Email: support@impactfulproductpartners.com
Subject line: California Privacy Rights Request
We will acknowledge your request within 10 business days and respond within 45 calendar days. If we require additional time, we will notify you of the extension and the reason for it. We will verify your identity before processing requests that involve access to or deletion of personal information.
Authorized agents may submit requests on behalf of California residents. We will require written authorization from the consumer or verification that the agent holds a valid power of attorney under California law.
11. International Users
The Services are operated from the United States. If you access the Services from outside the United States, your information will be transferred to and processed in the United States. By using the Services, you consent to this transfer. We apply the data protection practices described in this policy regardless of where you are located.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by email to the address associated with your account or by posting a prominent notice on the Services. The effective date at the top of this policy reflects when it was last updated. Your continued use of the Services after any update constitutes acceptance of the revised policy.
13. Contact
Questions, concerns, or requests regarding this Privacy Policy may be directed to:
Impactful Product Partners, LLC
Matthews, North Carolina
support@impactfulproductpartners.com
This Privacy Policy was last updated in June 2026. Prior versions are available upon request.